"Value for Money and High on Fashion" has been our USP as well as the guiding principle while delving into specific consumer segments. The company was promoted by three professionals having combined work experience of over 40 years in the field of organised retail, media, real estate and finance. With the headwinds of 2008-09 behind us the management team strongly believed that it is the opportune moment to get into organised retail in the emerging and virgin tier II and tier III markets in India.
Retail is a flourishing industry in India boosted by growing economic prosperity, with millions of middle class consumers enjoying a new affluence. In terms of numbers, the country provides the second best global opportunity for retail development. In the last five years, India has become a hot destination for the entry of global consumer brands and international business entities. Despite the changing economics, the Indian consumer is shaping how modern retail grows. The change that is being witnessed is that the consumer is getting more conscious and is demanding more value for money. It has become important for retailers to understand the consumers and position one’s retail stores accordingly.